Keyword is important both on the Internet user and the publisher or the creator of a website. For the former, it is used to look for relevant information with regards to the topic he is researching for. For instance, he is looking for information with relation to diet pills. The keyword “diet pills” will serve as his passport to search for sites related to diet pills. For the latter, it is used to determine which keywords or keyword phrases will place their sites on top of results of a certain search engine.
Speaking of search engines, it is the tool used to look for relevant listings with relation to the keywords an Internet user type on the search box. It is quite powerful in the sense that they determine the popularity of a website in terms of the keywords it contains. One of these search engines is the AOL Search. About AOL Search AOL (America Online) Search provides users the listings of all the sites stored in their database.
There are two main versions of AOL Search: First is the internal version where it provides links to content only available within the AOL online service. In other words, you can incorporate search within the AOL database and at the same time at the entire web. The second is the external version where it is the other way around. All the links provided in this version are all external links.
How will AOL Search provides you the result?
Once you have supplied it with the keywords you needed, AOL Search will look for any sites in its Open Directory information that possibly contains the keywords you have entered. It will facilitate identification both the keywords stored in the Open Directory listing and the keywords on the page which the listing leads to. AOL Search will not facilitate identification of matches in its INKTOMI listing unless there are no Open Directory listings that match all words.
However, if you will be using AOL Search’s advanced search page and select the “On the Web Only”, your search will be facilitated against the INKTOMI listings. AOL Search Engines General Suggestions If you own a website and you want to place your site on the top results of AOL Search, here are the following general suggestions you can consider:
1. Try to use one of the words of your keyword phrase more often than the other words in the phrase. In other words, the selected words in your phase should not be repeated exactly the same number of times on the web page.
2. You can create multiple title tags with keywords. It will help you improve your standings on AOL Search Engine.
3. If you want to further improve your ranking, you may submit your site to Open Directory listings. If possible, submit it to the upper most category to achieve best rankings in the search engine. Include the best keyword in the title and the description as you submit your site for listing.
4.
The ranking of your site together with the other are influenced by the link popularity of the site. This is determined by the number of sites that have links back to your own. In other words, the more sites that has links back to you, the better your ranking in the AOL Search Engine.
Always remember that the key to heavy-traffic website in AOL Search and other search engines as well is your choice of good keywords.
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